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ICE Barcelona 2027

ICE opens the iGaming year at Fira Barcelona Gran Via, 18–20 January 2027. What it is, who goes, and where to plan your visit.

By KeyAffiliates

The KeyAffiliates team

Published
Reading time
1 min
When
Where
Fira Barcelona Gran Via, Barcelona, Spain

ICE is one of the biggest dates in the gaming calendar, and the one that opens the year. After its long run in London, the show moved to Barcelona in 2025, and it's back at Fira Barcelona Gran Via from 18 to 20 January 2027.

Who it's for

Operators, suppliers, affiliates and regulators from across online and land-based gaming, casino and sports betting alike. Three days of stands, product launches and meetings, with a conference programme alongside.

The same week: iGB Affiliate

The affiliate side of the industry meets at iGB Affiliate Barcelona on 19 and 20 January, also at Fira Gran Via, so many people make one trip of the two.

Plan your visit

Tickets, the floor plan and the conference programme are on the ICE website.

Our own plans for ICE aren't confirmed yet. If we're going, you'll see it here first.