Meet us at SBC Summit Europe 2027 in Amsterdam

SBC Summit Europe is a new show from SBC, the organiser of SBC Summit in Lisbon. Its first edition is at RAI Amsterdam from 19 to 21 April 2027, and we'll be there.

What it is

It's about Europe's regulated gambling markets, the established ones and those regulated more recently. It's aimed at licensed operators, the suppliers and technology firms working with them, and regulators.

The first day, 19 April, is an invitation-only forum for regulators, policymakers and senior executives. The exhibition and conference follow on 20 and 21 April, including a stream on European regulation. SBC is working with the regulators' association IAGR and the gaming-law body IMGL, and has a multi-year partnership with VNLOK, the Dutch association of licensed online operators.

Why it matters for affiliates

Regulated Europe is where traffic has to be cleanest. Each country sets its own rules on licences, advertising and who may be targeted, and operators carry the risk if an affiliate gets it wrong. A show built around regulation puts the people who set those rules and the operators who follow them in one room.

The Netherlands is a good example. Its online market opened in October 2021 under the Remote Gambling Act, overseen by the Kansspelautoriteit (KSA), and advertising has been tightened since, with untargeted ads banned from July 2023. For affiliates, that means fewer channels and stricter checks, and a premium on traffic that can show where it came from.

How we work in regulated markets

• Every creative checked by hand. Our team reviews creatives and campaign angles against each brand's rules and the market's.
• Fraud filtered out. All incoming traffic runs through in-house and third-party anti-fraud tools.
• Tracking operators can trust. We're connected to 25+ affiliate platforms, with postback on every campaign and real-time reporting.
• Scale. More than 4,000 campaigns across 50+ GEOs, with affiliates paid Net 15.

When and where

• 19 April: regulatory forum (by invitation); 20–21 April: exhibition and conference
• RAI Amsterdam, Netherlands

Getting there

RAI Amsterdam is in the south of the city. Amsterdam RAI station, served by trains and the metro, is a short walk away, and direct trains from Schiphol airport take about ten minutes. Europaplein metro station, on the North–South line, is next to the venue.

Details and passes are on the SBC website.

Quick answers

When is SBC Summit Europe 2027? From 19 to 21 April 2027: the regulatory forum on the first day, the exhibition and conference on the next two.

Where is it? At RAI Amsterdam, in the Netherlands.

Is it the same as SBC Summit in Lisbon? No. It's a new, separate show from the same organiser, focused on Europe's regulated markets. SBC Summit in Lisbon runs in September.

Will KeyAffiliates be there? Yes, at the exhibition on 20 and 21 April.

Meet us there

If you're working in Europe's regulated markets, on the operator or the affiliate side, book a meeting with our team in Amsterdam.