Meet us at ICE Barcelona 2027
We'll be at ICE, the gaming industry's largest trade show, at Fira Barcelona Gran Via, 18–20 January 2027. Book a meeting and let's talk traffic.
Fira Barcelona Gran Via, Barcelona, Spain
ICE is the gaming industry's largest trade show, and it opens the year. In 2027 it's at Fira Barcelona Gran Via from 18 to 20 January, and we'll be there.
What ICE is
ICE brings land-based and online gambling under one roof: operators, the suppliers of games, platforms and payments, regulators, and the people working on compliance and player protection. Alongside the exhibition halls there's a conference programme, networking events and MeetMe, the show's own system for booking meetings.
It moved from London to Barcelona in 2025 and is now part of World Gaming Week, together with iGB Affiliate, which runs in its own halls at the same venue on 19 and 20 January. Independently audited figures for January 2026 counted 51,996 visitors to ICE, and 62,988 across the week, from 162 countries.
Why it matters for affiliates
ICE is where operators show what they're launching in the year ahead: new brands, new markets, new products. For anyone buying or selling traffic, that makes January the best moment to line up the year's deals. The brands that will want players in spring are on the floor, often with the people who sign off budgets.
It also suits the way the market has gone. More of Europe and Latin America is regulated country by country, and operators need traffic that fits each market's rules. Meeting face to face is the quickest way to agree what's allowed and what isn't, before a campaign goes live rather than after.
What to talk to us about
If you're an affiliate or a media buyer, ask us about the campaigns we run: more than 4,000 so far, across 50+ GEOs, in casino and sports betting. We pay Net 15, track in real time, and are connected to 25+ affiliate platforms with postback on every campaign. Paid search, SEO, Meta, email and SMS, social, display, Telegram, pop-unders and influencers all work with us.
If you're an operator, we bring players from affiliates we've checked ourselves. Every creative and campaign angle is reviewed by hand, and all incoming traffic runs through in-house and third-party anti-fraud tools.
When and where
- 18 and 19 January, 10:00–18:00; 20 January, 10:00–16:00
- Fira Barcelona Gran Via, L'Hospitalet de Llobregat, Barcelona
Getting there
Fira Barcelona Gran Via sits between the airport and the city centre. Metro line L9 Sud runs from both airport terminals to the Fira and Europa|Fira stations, and FGC trains stop at Europa|Fira too. Barcelona fills up during World Gaming Week, so book a hotel early.
Passes and the full programme are on the ICE website.
Quick answers
When is ICE Barcelona 2027? From 18 to 20 January 2027.
Where is it? At Fira Barcelona Gran Via, in L'Hospitalet de Llobregat, Barcelona.
Is it the same week as iGB Affiliate? Yes. iGB Affiliate runs on 19 and 20 January at the same venue, in Halls 8.0 and 8.1.
Will KeyAffiliates be there? Yes, our team is in Barcelona for the whole week.
Meet us there
If you run casino or sports betting traffic, or you're an operator looking for players from affiliates we've checked ourselves, book a meeting and we'll find a time.
